West End - Broadband Case Study

WestEnd

West Melbourne, VIC

APARTMENTS
442

FLOORS
15

Situated at 185 Rosslyn Street West In Melbourne, West End is designed to be the ultimate place to live, with 442 quality residences above a vibrant public realm and retail premises.

Everything residents want and need is on-site or on their doorstep - including brand new restaurants and a cafe, a day spa, a supermarket, medical centre and a gym.

Among the many quality amenities within the development itself are a pool, two spas, BBQ facilities, private cinema and meditation centre.

Another very important feature of West End is super-fast broadband – a service that has graduated from wish-list to must-have status for many prospective apartment buyers and tenants.

In 2019, Lightning Broadband was contracted to install its Fibre-To-The-Building (FTTB) technology for the five-building development. All apartments have been provisioned for internet access speeds of up to 1,000 Mbps download and upload, depending on the plans chosen by residents.

When moving into West End, residents simply plug in a compatible router or device into the Lightning Broadband enabled wall socket, choose a plan and are then automatically provisioned to Lightning's platform. They can communicate, create, work and play online to their heart's content as all plans offer unlimited data.

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“Lightning Broadband successfully completed the roll-out of a broadband network to our $340 million mixed use West End development, a joint venture with Victor Smorgon Group, They were great to deal with, and well backed by River Capital .”

STEPHEN DICINTIO, DIRECTOR, TRE MANAGEMENT

“Lightning Broadband successfully completed the roll-out of a broadband network to our $340 million mixed use West End development, a joint venture with Victor Smorgon Group," said Stephen Dicintio, Director, TRE Management. "They were great to deal with, and well backed by River Capital."


Mr. Dicintio states he has received glowing reports from residents happy with the guaranteed speeds on offer - and as for ongoing support:
"My dealings with Lightning Broadband in the operational phase have seen prompt communication and action," he said.


The West End project is one of dozens of major developments across Melbourne incorporating Lightning Broadband connectivity and smart building technology solutions.


"For new developments, Lightning Broadband's connectivity services can be integrated with zero capital outlay from the developer and zero disruption to construction activities – and we can also retrofit existing buildings," says Lightning Broadband CEO Jeremy Rich. "It's the ultimate value-add that helps a building stand out from the pack."

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