Businesses in a notorious internet connectivity black spot in the Melbourne suburb of Richmond now have fast and reliable web access - and without the NBN.
The improvement is a result of Lightning Broadband towers installed on top of a commercial building at 92 Stephenson Street Cremorne and a newly completed development at 17 William Street Richmond.
Lightning Broadband CEO Jeremy Rich says his team has been busy connecting businesses to the company's service since the towers went live.
"Many commercial enterprises in this area were battling poor connectivity previously; so this represents a very welcome and positive change for affected firms," he said.
Businesses in Richmond haven't been alone in their internet issues. A recent survey of more than 1,000 small businesses across Australia found a majority of respondents were experiencing negative impacts on their efficiency and productivity as a result of poor broadband services.
While issues relating to speed and reliability are more prominent in regional and rural Australia, metropolitan black spots such as the one in Richmond aren't uncommon.
"Lightning Broadband is stepping in to fill these service gaps in metropolitan areas where viable," said Mr. Rich.
"We run fibre to a suitable building in the general area, then use our robust wireless technology to deliver a top quality service to other premises."
With fast internet now a critical service for businesses, Mr. Rich says another advantage of Lightning Broadband is commercial building developers can utilise the service to help attract quality tenants.
Lightning Broadband has also been popular among Melbourne's apartment developers. Seven buildings in inner-Melbourne are already providing superfast broadband to residents and other apartment projects are in the company's pipeline.
Businesses and apartment/commercial building developers in metropolitan areas throughout Australia interested in learning more about Lightning Broadband's internet connectivity solutions can contact the company on 1800-4SPEED or click here for further details.